5 ways to increase traffic to your website

Increasing traffic is often the cause of sleeplessness in those who manage web sites. Sometimes, that makes SEO seeks to increase the traffic, when he hired the SEO expert done what you are looking to sell more. But to achieve a higher level of sales, it is essential to increase the exposure of our site, and if they derive a part of sales visits hard cash. Here are five ways to achieve higher levels of traffic that may be implemented without a lot of effort on your part and, crucially, without large expenditures.

1. • Increase the relevant textual content of your site. If you do not have a blog, create one, the important thing is to provide relevant site, original and fresh for the search engines have to do indexing, and also encourage visitors to "come back for more" premium content.
2. • Time, time and time. All new sites have what is called "Sandbox Effect", thanks to which, Google will not give you relevant positions, or increase your Pagerank until after a certain period of time to ensure that it is a site with "serious intent" remain in the network, and has not been created for spam or duplicate content from another site. The reality is that it takes about a year to start seeing the results of our SEO efforts reflected in the metrics.
3. • Work on your backlinks. There are many ways to get links to the site itself, which will result in an increase in the links that bind us. One of the most effective ways is to circulate its contents. Upload your articles to article directories. Enter as a guest for other sites. Contribute content to other sites. This is the most effective way to achieve lasting and quality incoming links.
4. • Optimize your site. Since a few days ago, Google considers the loading time of a site to develop the Pagerank. This is significant because Google has decided to take this parameter because it is important for most users. One of the causes of abortion navigation and high bounce rates are excessive load times. It is therefore necessary to have a functional site, agile and fast. Work on the architecture of your site, avoid too heavy components such as images or java plug ins or flash.
5. • Increase your visibility. This is possible once you reach a successful and effective participation in social networks, and begin to create community, with all that that entails: getting fans on social media, interact with them, and provide valid reasons to follow him: value through relevant and meaningful material.

The best way to achieve an increase in traffic is working towards organic positioning, rather than specific actions through online marketing. But achieving this can only be caused by a natural process that makes your site reaches the top ten positions in search engines. Only by allowing himself to find who is more important, your audience is and increase their levels of sales and profits.

Tags: Five ways to increase traffic to your website , generate traffic , SEO , site , time , Traffic , traffic on your website , web
Category Traffic |

Traffic to your website

Ricky is sitting in his chair in front of computers, is going up the last folder of files on your FTP site to your hosting provider, you realize as your new site is loaded. 100%, everything is ready, it looks great, has some good content.

Ricky goes to sleep thinking of all the users who enjoy the place while you sleep. Then Ricky wakes up and back to reality. Look at the statistics of your website and see that only 4 users have come to review your new site. Disgusted, thinks it has failed. "Let's take one more week," he says.

A week later and only 223 users have gone through the website. Ricky decides to give up, delete all files on the FTP. I was that 'Ricky' makes a more or less a year.

And then Ricky What went wrong?. He surrendered early. Gaining traffic is not something that comes miraculously. This takes time, work and more work. However there are some ways to build a relatively good amount of traffic in a short time (three to four days). Always remember that traffic does not mean much if people do not stay to check your web site.

People are the backbone of your site: Without people there would be no internet (and the profit it brings).

Here are some quick steps to increase your traffic quickly.

Linkbait creates a juicy, valuable and interesting.

"Linkbait? What are you talking about this guy?. For those who do not know what the linkbait, here is a simple definition:

Linkbait is the act of doing something that causes other pages to link to you voluntarily.

Linkbait is the kind of thing you see on the front page of Digg , Reddit or Promoting Blogs every day.
The food is linkbait for your target audience, somewhat important, or influential (depending on the subject) that people want to read.

Ok, I know that is the linkbait. How do you think now?

While there is no simple way to create a good linkbait, there are several ways to get started on the right track. Interesting post content that captures visitors to make linkbait, here are some ways to do this.

1. Is controversial. Yes, the Internet was the hype of the iPhone on all existing posts, and that was a good linkbait, but he is old now. I'm talking about writing something controversial on a controversial and recent news, which is the hot story of the moment.

2. Write something about lists. A great example is Mashable with its many useful list. I'm talking about 'The 10 best ...', '5 tips to ... ', '7 Easy Ways to ...', etc.

3. Create Tools. Create some sort of tool on your website, which helps users of this or that is fun and interactive.

4. Start a contest. The competitions are a great way to involve your readers and show them that you want to serve the community.

These are just some examples of what you can do to have a good linkbait.

And create a linkbait Now what?.

Show off your content to the world! Already have your linkbait, promotion now. It's time to let people know your site. the best way to do this I think is ...

1. Social bookmarks. Use all the social bookmarks on your network and upload your article, if it is effective and has a large number of votes, you go to the front (which causes a tsunami of traffic, trust me).

2. Forums. Used to Goolge or another search engine to find a forum related to the theme of your blog. Register and post your ad there (making sure not to be spam, read the rules of each forum).

3. Connect with other bloggers and webmasters with the same theme of your site. Send them your article, if you suddenly see related article. Leave comments on other sites (but not spam).

Remember linkbait means fascinating content, spending time on the things you write, and be proud of him. Always be sure to check all your paper, looking for errors before publishing.

If you have more suggestions to increase traffic in a short time, leave a comment here!

Tags: generate traffic , generate traffic to your web , site , website , Traffic , traffic on your website , web
Category Traffic |

How to increase web site traffic

Here are the main ways to get traffic to a web site based on the objectives of each poster.

Objectives can be multiple and concurrent:

- Branding

- Generating Leads

- Increased traffic

If you want a branding strategy, an option to consider is the system in the form DirectaClick "Run on network" (RON), which when running freely across the network through multiple publishing formats allows the advertiser to generate a large number of ads on your site at low cost. An Internet based business system needs to have capillary RON (continuous presence in different places) and coverage.

If branding is to generate specific targets, the system DirectaClick to publish in different places on the same topic, what is known as "Run on Channels" (ROC), commonly used by large companies because it allows your audience on sectorizar to a specific topic. You may also post by country, browser language, connection speed, etc. allowing a segmentation according to the profile sought by the poster.

A website in need of branding and increased traffic can choose the output format Browser Pop-Under (BPU) that is an impression of the advertiser's site below the navigation screen. To measure the effectiveness of this system, you can use traffic analysis and verify the percentage of visitors who "bounce" (bounce rate) or the number of pages the visitor who enters goes through this system. For example, an online newspaper that you want to publicize your site and increase your traffic, you can run a campaign just BPU to achieve the twin objectives of branding and traffic.

If you need to generate leads and increase traffic, options begin to expand, it is possible to perform a job search engine optimization (SEO), which can be achieved successfully completed a substantial increase in both variety of contacts, as qualified traffic. Another possibility is to consider for a campaign of contextual links in Performance or Google Adwords , which consists of text ads with relevant content that shows the page where the notice is published. Both systems have various forms of marketing, from a fixed cost per thousand impressions (CPM) regardless of whether the surfer clicks on the ad, valid system for branding activities, cost per click (CPC) and cost per action (CPA) whereby the advertiser pays only for LEAD.

In the case of Performance, also has a marketing method called dynamic CPM, which provides an average cost of purchase and is energized to achieve maximum effectiveness, the advertisement cost will vary depending on the print medium where display but at the end of the campaign agreed to average the cost to the advertiser.

These different forms of advertising on the Internet, will allow the advertiser to have a continued and sustained in the network. . FOX has different products covering all online marketing needs.

Tags: How to increase web site traffic , generate traffic , site , website , traffic to your website , web
Category Traffic |

How to create links to my website

Working with the diversification of links to your website is an important factor when making a good SEO of your page, the issue is often who does this work?

Many companies use to build links in the network but only a basic way. Others outsource the task. Apparently, companies do not give importance to this process and consider it trivial.

We suggest creating the concept of "link building" because it involves "quality over quantity." It is important to focus on the idea of reaching out to others through the quality of the connections that make sense.

Focused on offering something of value to the online community and industry and presenting explaining why you should visit your site.

It is very important to write a good title.

The wording of titles and their presentation to the article directories can be a great way to get links to your website. Must identify something of value that can contribute to their industry.

The opportunity to get backlinks is the biography of authors that go with the article, so do not forget to add keyword rich as a hook and text links pointing to your Web site to write his biography.

Creating links with social media

The media can be a good source for the development of good quality links. As you participate in the many discussions that exist online, you have the opportunity to place links in appropriate places.

Here are some links that give us good traffic connection according to the stories that are presented:

• Twitter : Your comments may include links to your site and often, these links are collected and are added and are followed by the followers of the talks. Building Links from Twitter
• Digg : The links to your site are displayed on Digg stories. If you are located in the top of the page, the link to your website will be considered better quality, ie more relevant the link.
• Reddit : Reddit Stories also offers links to our site. Again, if you master pages, you will get a boost in their terms of input power.

An important feature of these sites: They are indexed in search engines that can generate links to your website.

Please send any comments about this, or other tactics that have worked for you.

If you would like more information on how to outsource this type of strategy team contact the dept. Internet Marketing and know Mipagina.net pack Link Popularity

Tags: how to create links , How to create links to my website , links , site , website , web
Category SEO , Traffic |

How to launch an advertising campaign on Internet

Once you know the concept of Internet advertising and the benefits it provides, let's see what steps needed to launch an advertising campaign on the Internet:

1. Define the purpose of advertising

First determine what is our goal, or goals of our Internet advertising campaign, ie what we want to achieve through it.

For example, you might want to publicize a new product, to remind our brand, or to persuade Internet users to visit our site and buy our products, register for our newsletter, etc.

Clearly define our goals or objectives advertising is the starting point of any campaign, because from them is that we develop all other aspects related to it.

2. Define target audience

Having established our advertising objective, we define our target audience, ie the type of audience it will target our Internet advertising campaign.

Clearly define our target audience will help us design our ad or to determine the media you use, and define other advertising strategies.

For example, if our target audience is made up of a young audience that tends to use Facebook, our advertising campaign could be based on the use of Facebook's advertising program.

3. Determine advertising budget

The next step is to establish our advertising budget is, how much we are willing to invest in our advertising campaign.

Determine our advertising budget will depend on our capacity for investment and advertising goals that we established previously.

Something to keep in mind is that one of the advantages of Internet advertising is its low cost, both when designing the ads as when launching the campaign.

4. Determine advertising

The next step is to determine the media or Internet advertising channels we use for our ads or to send our messages.

Identify means Internet advertising will depend on our advertising budget and profile of our target audience, for example, if our target audience consists of young, some means could be used to place our ads are programs like Messenger and games online .

Something to note is that an effective way to advertise on the Internet are advertising programs such as Adwords , which will automatically allow us to reach our target audience and pay only for clicks that people do in our advertisements.

5. Designing advertisements

After determining the media that we use, we design our ads or messages.

The design of our advertisements or advertising messages will depend on our marketing objectives, the profile of our target audience, and advertising that we will use.

The design of our advertising we can do ourselves taking advantage of the tools offered by the Internet (mostly free), or in any case we can always use the services of a professional designer.

As in the case of traditional advertising our announcement or advertisement should be written in a language clear and concise, and should be able to capture the attention and interest of the public.

6. Launch, measurement and correction

Finally, once we determine that we will use advertising and designed our listings or advertisements, we make our campaign effective Internet advertising.

And, once launched our advertising campaign, we keep track and measure results, using one of the advantages of advertising on the Internet that is to allow easy measurement to perform.

And if you do not get the expected results, we make the necessary corrections, either edit or change our advertisements or advertising messages, change the methods used, allocate a larger advertising budget, etc..

Tags: ads , campaign advertising , how to launch an advertising campaign on the internet , aim , advertising , internet advertising , web
Category SEO , Traffic |

How to use AdWords online advertising

AdWords is an advertising program owned by Google which allows us to make online advertising (online advertising) through the placement of ads on different web sites or pages.

One of the main advantages of this advertising program is that we allow our ads to reach our target automatically.

We only take care to design our ad, and the program was put in charge of various web sites related to the subject of it, or who have posted content that is also related (known as contextual advertising advertising).

Although it should be noted that the program gives us the ability to specify websites where we want or where we do not want our ads to appear.

In addition to allowing automatically reach our target, another advantage of AdWords is that we can pay only for clicks that people do in our ads, that is, pay only when a person clicks on our ad and is directed toward our website.

Although it also gives us the ability to pay every time our ads reach a thousand impressions, that is, every time our ads to be displayed a thousand times.

To start using AdWords to advertise online, we simply create our AdWords account at the following link: https: / / adwords.google.es , and follow the instructions.

A brief summary of the steps for using AdWords is:

• Create an email account in Gmail .
• Create an account to AdWords .
• Set target: select your language and geographic location.
• Establish networks and devices: select where we want our ads to appear, whether in the Google search results or web sites associated with it, and whether computers, phones or other terminals.
• Set daily budget: what is the maximum amount you are willing to spend per day.
• Establish supply: what is the maximum amount we are willing to pay each time a person clicks on our ad.
• Design notice: This must include a headline, two description lines, and the address of our site or web page.
• Determine key words: words or phrases to be searched by users to our listings will appear.
• Trigger ads: we launched our advertising campaign.
• Track: we measure the results of our advertising campaign.

Tags: ads , how to use AdWords online advertising , advertising , online advertising , web
Category SEO |

What are Keywords and How to Find the Best

The first step that is considered by many webmasters as a major step and it is one of the flaws in most people starting a website is keyword research, this research is the key to the success or failure of your internet website.

What are Keywords?

Keywords are those referrals or people doing searches on search engines like Google, Yahoo or Bing, to find some information you need to know and these are useful to us to help you position in search engines for certain keywords so that when a user do a search, found our site and enter it.

How to Find the Best Keywords?

To find these words there are several tools that we provide free search engines themselves, with them we know a certain number of words that are commonly used every month to find some information. The tool we use in this case is the same as Google provides us since this is the most used search engine worldwide and should focus on this.

This tool is called External Keyword Tool click on this link to enter it.

The first step is to click the option that says "Results are tailored to: Spanish, Spain." This opens a menu where you can choose the language and country where the keywords are generated, we must only choose the option that leaves the right side where it says "All countries and territories", this is for the search to be global regardless that country is our visitor.

Now the next step is to write a word in the accounts that we want to be aware searches are made per month, this word will place the right side where it says "enter a keyword or phrase per line", an example of a keyword may be "Make Money", wrote the code which appears in the Captcha and we click on the "Ideas for keywords."

At the bottom we show a list of all terms related to the word marked with an estimated number of searches per month on this list we must focus on results which gives us the right side where it says "total volume monthly searches "here the next step is to look for words that have more searches and write in a separate file, once you have those words so you need to do now is to google for those that will return a smaller number of results in search.

Take for example the keyword "Earn Money" which tells us that a total of 1900 searches a month, now we use this word in the search box to find out how many results google has, we need to enter that word in quotes to know the total web pages that we would be competing against for that specific keyword, by putting us for a total of 328,000 thousand results.

This means we would have to compete against 328,000 thousand pages that use this keyword in particular, which is not very competitive, once knowing this, research must perform is to find words that have a lower number of results in google against a greater number of searches on the keyword external tool.

Keyword Research is a process a little tired but it will certainly make your site is as successful as those looking for advice I give is to find keywords where the results will shed more or less a total of 50,000 pages and that you always have so much less to reach the first page and know that you will receive many visits by those keywords.

Tags: Finding , Key Words , What are Keywords and How to Find the Best , web
Category Sales Tips , SEO |

How to start a business with little capital or budget

A common myth is that business to create or start one, you need to have a good capital or budget.

Many people say that "if they had money" would create their own business. Other planned a few years to save some money they receive for their jobs, for only then start building your business.

But the fact is that in order to start a business, rather than having a large capital or investment, you need creativity.

Let's look at some ideas or advice on how we can start a business with little capital or budget:

Start a home business

Before you start by renting an office for our business, enabling why not start an office in our home.

Perhaps our home is not a commercial site or near our target, but if we make a good promotion and advertising, our customers seek and find us wherever we are.

Start an Internet Business

Rather than creating a business involving the lease or purchase premises or a shop, why not start our business on the Internet.

We can create a website where we earn money from advertising, or create a website or online store where we promote and sell products, to be ordered, if not fabricate ourselves, we can buy them at the time, or have them stored in a small room in our home.

Agreements with suppliers

Another way to start a business is looking for a budget agreement or agreements with our suppliers, these agreements may involve trades or barters, for example, provide our services to their workers in return for which we provide input or merchandise, or find that give us some trade credit, allowing us to pay for inputs or goods at a specified time.

Another way to make agreements with suppliers is to find companies that we provide, or providing furnishings or equipment needed to start our business, in exchange for simply maintaining the advertising placed on such equipment or appliances, and sell only its brand. This occurs, for example, in some breweries that after previous evaluation, we can provide tables, chairs, refrigeration machines, cups, coasters, napkin rings, etc., In exchange for placing advertising on them, and sell only its brand.

Rent rather than buy

Not only can we rent the room or office necessary for our business instead of buying them, but today, we can also rent or lease almost anything.

Today there are several companies dedicated to renting equipment, machinery, equipment or other businesses.

If costs are too high to us, we decide to start renting, for example, rent tables or chairs in our restaurant, or hire the necessary computer to our office.

Rent a small stand

If the idea of our business is to have a room or a shop, but do not have enough initial capital, why not start by renting a small booth, whether in a mall in a gallery, in a market, etc..

Depending on your location, we can find stands of all prices.

We can even choose to partner with another business that sells products similar to ours, and rent together on the same stand.

Renting a business space within a

We can also begin to rent a small place within an established business, for example, rent a space inside a big tent in textiles, where we can offer and sell our own products.

To do this, you do not expect the business owner or store offers to rent a small stall or space in it, but we ourselves can make the bid, offering to pay rent and / or a fee for granting us a space no esté usando o no esté siendo bien aprovechado dentro de su local.

Vender a otros negocios

Antes que tener un negocio que requiera de un local o una tienda en donde vendamos productos al público, podemos optar por crear un negocio que consista en vender al por mayor, es decir, vender productos que produzcamos, mandemos a producir o comercialicemos (compremos y vendamos), a otros negocios o empresas, para que luego éstas los vendan al consumidor final (al público).

Este modelo de negocio nos evita el tener que rentar una local o una tienda, pues los productos los venderemos a otros negocios que a su vez se encargan de ofrecerlos al público, pudiendo tener nuestra base de operaciones simplemente en nuestro hogar.

Dejar a consignación a otros negocios

Si se nos hace difícil vender nuestros productos a otros negocios o tiendas para que éstos los ofrezcan al público, podemos optar por dejarles nuestros productos a consignación, es decir, dejarles nuestros productos, y cobrar a medida que el intermediario los vaya vendiendo.

Y, una vez que aumente el movimiento de nuestros productos, dejar de lado la consignación, y empezar a venderles al contado.

Vendedores por comisión

Una forma de empezar a vender nuestros productos sin necesidad de gastar mucho, es contratando vendedores y pagándoles por comisión, es decir, pagándoles un porcentaje de acuerdo a la cantidad de productos que logren vender al consumidor final, o colocar en otros negocios o empresas.

Y ya más adelante cuando aumenten las ventas y ya no nos sea tan rentable pagarles por comisión, contratarlos y pagarles un sueldo fijo.

Comprar a bajos precios

No debemos apurarnos y adquirir los primeros enseres, equipos o maquinarias que encontremos, siempre debemos tomarnos nuestro tiempo, investigar bien el mercado, y buscar buenos precios.

Siempre habrá algún sitio en donde podamos encontrar los enseres o equipos que necesitamos para iniciar nuestro negocio, a un bajo costo comparado con otros lugares.

Buscar asociarse a un negocio ya establecido

Otra forma de iniciar un negocio con bajo capital es asociándonos con el dueño de un negocio ya establecido.

Por ejemplo, si tenemos un amigo o conocido que sabemos que no le está yendo bien en su negocio, que tiene muchas dificultades y le falta más capital para invertir, podemos ofrecernos a entrar en su negocio, a ser su socio, invirtiendo una determinada cifra, y ganar un porcentaje de las utilidades de acuerdo a lo invertido y al trabajo o funciones que realicemos.

Buscar financiamiento

Y, por último, en caso que el dinero que tengamos ahorrado igual no nos sea suficiente, siempre tenemos la posibilidad de buscar un financiamiento.

Podemos pedir dinero prestado a familiares, amigos, bancos, entidades financieras dedicadas a la pequeña empresa. Podemos buscar un socio que invierta y trabaje con nosotros, o un inversionista o financista que solo aporte dinero. Podemos participar en concursos sobre proyectos de negocios, etc.

Para ello, el paso fundamental es desarrollar un buen plan de negocios, que nos permita demostrar lo atractivo de nuestro proyecto y, a la vez, demuestre que seremos capaces de poder pagar oportunamente la deuda.

Tags: low capital , How to start a business with little capital or budget , money , market , business , business with little capital , site , web
Category Sales Tips , Business |

10 Consejos de marketing para pequeños negocios

Veamos a continuación 10 consejos dedicados a pequeños negocios, consejos que están relacionados con el marketing, y que nos pueden ayudar a aumentar la clientela o las ventas.

1. Especializarse en un solo tipo de producto

El producir u ofrecer un solo tipo de producto o servicio, nos permitirá ser expertos o especialistas en lo que hacemos u ofrecemos y, de ese modo, poder brindar un producto o servicio de buena calidad.

El especializarnos en un solo tipo de producto, también nos permitirá captar más clientes, ya que éstos, al vernos como expertos o especialistas, tendrán una percepción elevada del valor de nuestros productos, y nos elegirán antes que a la competencia.

Incluso, el especializarnos en un tipo de producto nos permitirá aumentar nuestros precios, ya que los consumidores están dispuestos a pagar más si consideran que quien produce u ofrece los productos o servicios, es un especialista en lo que hace.

2. Especializarse en un solo tipo de consumidor

Este consejo es una variación del primero, consiste en dirigir nuestros productos solamente a un determinado tipo de consumidor.

El enfocarnos en un determinado tipo público, nos permitirá especializarnos en él, no permitirá conocer muy bien sus necesidades, gustos, preferencias, costumbres y hábitos; y, de ese modo, poder ofrecer un producto dedicado especialmente a satisfacer dichas necesidades, gustos y preferencias; y diseñar estrategias o tomar decisiones en base a dichas costumbres y hábitos.

3. Crear una identidad

Crear una identidad significa darle un estilo propio a nuestro negocio oa nuestros productos.

Es crear una marca, hace que los consumidores se identifiquen con ella, y la reconozcan en cualquier momento.

Nuestra identidad puede estar basada en alguna diferenciación o característica importante de nuestros productos, en el estilo o la forma en que brindamos nuestros servicios, en los diseños o la combinación de colores que usamos, etc.

4. Ofrecer variedad

Debemos especializarnos en un solo tipo de producto y consumidor, y crear nuestra propia identidad o estilo, pero, a la vez, debemos ofrecer variedad.

Los consumidores siempre buscan variedad, puede que logremos que sean fieles a nuestros productos, pero si con el tiempo dejan de encontrar variedad en ellos, pronto nos dejarán y se irán a la competencia.

Para ofrecer variedad, debemos ofrecer diferentes alternativas y lanzar constantemente nuevos productos, sin que ello signifique cambiar el tipo o estilo de nuestros productos actuales.

5. Escuchar al cliente

Escuchar al cliente es estar permanentemente atentos a sus opiniones, sugerencias, comentarios, quejas o reclamos.

Incluso, debemos procurar buscar dicha información, por ejemplo, haciendo uso de encuestas, crear un buzón de sugerencias, dialogar con ellos y preguntarles cuál es su opinión sobre nuestros productos, llamarlos por teléfono para ver qué tal les fue con su uso, etc.

Ello nos permitirá adaptar nuestros productos a sus necesidades, gustos o preferencias; y nos permitirá saber qué estamos haciendo mal, qué debemos mejorar, qué debemos quitar o cambiar.

6. Conseguir los datos de nuestros clientes y hacer una base de datos

Siempre debemos procurar conseguir los datos de nuestros clientes, datos tales como el nombre, dirección, teléfono, fecha de cumpleaños, correo electrónico.

De ese modo, podremos crear una base de datos que nos ayude a conocer más a nuestros clientes, poder hacerles seguimiento y mantener contactos con ellos.

Por ejemplo, podemos enviarles una tarjeta de agradecimiento, felicitación o saludos y, así, procurar ganar su fidelidad; o podemos enviarle un boletín impreso vía correo postal o un boletín electrónico a su email, sobres nuestras nuevas ofertas o promociones.

Para conseguir sus datos, podemos hacer uso de promociones, por ejemplo, crear un sorteo en donde para participar tengan que ingresar sus datos, o simplemente podemos solicitárselos al momento que adquieran nuestros productos o servicios.

7. Detectar necesidades, gustos o preferencias particulares

Siempre debemos procurar detectar las necesidades, gustos, preferencias, hábitos o costumbres particulares de nuestros clientes.

Ello nos permitirá ofrecer un trato personalizado, por ejemplo, ofrecer un producto especialmente diseñado de acuerdo a los gustos o preferencias particulares de algún cliente.

Para detectar los gustos o preferencias particulares de nuestros clientes, debemos hacerles seguimiento y analizar, por ejemplo, cuáles son los productos que más utilizan, cuáles son sus hábitos de consumo, cuáles sus preferencias de compra, etc.

8. Estar atentos a la competencia

Así como debemos estar siempre atentos a nuestro mercado o público objetivo, también debemos estar siempre atentos a nuestra competencia.

Debemos estar atentos a las estrategias o acciones que realice, así como a la aparición de nuevos competidores.

Dicha información nos permitirá reaccionar rápidamente, diseñando estrategias que nos permitan hacer frente a las suyas, o tomar decisiones que nos permitan contrarrestar o aprovechar sus acciones.

9. Usar testimonios

Siempre que no sea posible, debemos buscar testimonios de clientes satisfechos, para luego usar dichos testimonios como carta de presentación ante otros clientes.

Mientras más sean los testimonios y mientras más conocidos sean los clientes que nos los hagan, mejor impresión causaremos.

Podemos publicar los testimonios, por ejemplo, en nuestros folletos o página web; o simplemente podemos mencionarle a clientes potenciales, los clientes importantes que hayamos atendido así como los servicios que les hayamos brindados.

10. Buscar referidos

Siempre que nos sea posible, debemos procurar que nuestros clientes nos recomienden con otros consumidores.

Una forma de lograr ello es haciendo uso de promociones, por ejemplo, dándole cupones a nuestros clientes para que sean canjeados por personas que ellos haya recomendado.

Siempre debemos idear estrategias que nos permitan ser recomendados, sin embargo, debemos recordar que la mejor forma de lograr que nos recomienden, es brindando un producto o servicio de buena calidad.

Tags: consejos , Consejos de marketing para pequeños negocios , marketing , mercado , pequeños negocios , producto , web
Category Consejos de ventas , Negocios |

Selling online

Que tu sitio web no sea un desastre en beneficios

El 29% de los usuarios de Internet realizaron alguna compra en 2002

En 2003 ese porcentaje subió hasta…el 40%

Y este porcentaje no ha cesado de aumentar…

En 2004: el 48%

En 2005 éramos ya el 57% los que hacíamos compras por Internet …

Según la última encuesta del Estudio General de Internet EGI, en2010 el 82,5% de los Internautas que tienen conexión permanente a su correo son compradores en Internet.

Cada vez somos más los que compramos Online, y cada vez gastamos más dinero por Internet.

Bien, tenemos personas que compran en la Red, tenemos un producto o servicio que una parte de esas personas (nuestro nicho de mercado) quiere ó necesita …

¿Entonces? … ¡Crea un Sitio Web!

Pero antes …

Analicemos los aspectos que hacen que un sitio logre vender en Internet:

EL PRODUCTO:

• Para empezar asegúrate de que tu producto cumple los requisitos para poder venderlo por Internet. Si falla en algo: modifícalo, o modifica el objetivo principal de tu sitio Web. Por ejemplo si vendes un software de 453$ un objetivo lógico sería conseguir que el cliente descargara una versión de 30 días de prueba, posteriormente, habrá que comprobar si ha quedado satisfecho, y hacerle volver para que compre el programa.

• Debes reflexionar sobre tu producto para luego componer el texto adecuado en tu página de ventas:

¿Qué es exactamente mi producto?, Y ¿Qué hace?

¿Qué beneficios puede aportarle a mi nicho de mercado?

Encuentra y destaca aquello por lo que tu producto se diferencia de otros “similares”, demostrando sus ventajas respecto a ellos.

• Investiga lo que están haciendo tus competidores directos, con productos parecidos, estudia sus estrategias de venta en la Red.

LOS OBJETIVOS:

• Ponte un objetivo principal en cada página si tu sitio se compone de varias. El objetivo principal es “aquello ” que queremos que la persona haga después de navegar por nuestra página. Debe ser una acción, y muy concreta.

• Habrá un objetivo final para tu sitio web (qué suele ser conseguir el click que produce la venta) pero hay que seguir una estrategia. Métete en la piel de tus posibles clientes, indaga en cada paso que lleva a la siguiente decisión, y redacta tus páginas siempre en la misma dirección, la de conseguir ese objetivo principal.Cuando creas haberlo conseguido piensa: ”¿Hay alguna razón por la que mi nicho de mercado no compraría este producto?”

Por supuesto sabes cual debe ser la respuesta.

EL SEGUIMIENTO:

• Ofrece algo para establecer una relación con tu mercado: libros o utilidades gratis, y un boletín períodico, a cambio de su email. De esta manera tendrás contacto permanente con tus posibles clientes.Un tanto por ciento muy elevado acabará comprando en tu sitio si les das información y servicios que puedan aprovechar.

El DISEÑO Y LA NAVEGABILIDAD:

• Las palabras son las que venden, NO las imágenes. NUNCA cargar de peso una página con gráficos sacrificando su tiempo de descarga. La red es aún demasiado lenta para la mayoría de nosotros.

• Utiliza verbos fuertes, activos, y cargados emocionalmente. Deshecha palabras demasiado largas, o técnicas, y emplea otras que tienen cierto “poder” en sí mismas, como: gratis, beneficio, nuevo, ahora, secreto, fácil, ahorra, garantizado, impresionante, cómo… ¡Sí!, y la más mágica de todas las palabras… TU.

• Construye párrafos pequeños. De dos o tres frases, procurar que no excedan las 4 líneas en total.

De vez en cuando introduce algún párrafo de una sóla línea y deja espacios entre párrafos, que tu página respire y la lectura sea más llevadera.

• Escribe con absoluta claridad. Si tienes la más mínima duda de que algo pudiera ser difícil de entender, mejóralo.

• El tono de la página de ventas debe ser atrevido, excitante, y que invite a la acción. Presenta los beneficios de tu producto con convicción, pero también con honestidad y credibilidad. No caigas en la exageración y el mal gusto.

• No se recomienda usar frames: los buscadores tienen problemas para encontrar y clasificar las páginas.Igualmente hay que tener cuidado con los programas de edición WYSIWYG (What You See Is What You Get) ya que suelen introducir gran cantidad de información “sobrante” en código HTML que “despista” a los motores de búsqueda.

• Desarrolla una estructura de navegación sencilla. Que se sepa en todo momento donde nos encontramos.

LA PÁGINA DE INICIO:

• Coloca toda tu artillería pesada en el primer párrafo de tupágina de inicio. Si no consigues que el visitante se veaatraído desde el primer momento, lo más fácil es que … ¡click!… se vaya a otro lado. Se esfumó tu venta. Quizás el resto de argumentos eran muy válidos, pero si no consigues mantener a esa persona en tu sitio el tiempo suficiente no habrá servido de nada.

• No dejes de incluír todos los beneficios que vas a ofrecer, puedes hacer una breve introducción a cada uno de ellos, después facilita el camino hacia la siguiente página (un paso más cerca de tu objetivo final).

LA ESTRUCTURA DE UN SITIO:

• Revisa todas tus páginas, deben seguir una misma línea estética, y revisa todos los encabezamientos, asegúrate de que encierran un buen mensaje y de que el texto utilizado es contundente.

• Termina todas tus página con un link que consiga situar a tu visitante un paso más cerca de tu objetivo final.

• Escribe y reescribe todos los textos tantas veces como sea preciso. Es un trabajo duro, pero también muy gratificante ver como cada vez tu sitio Web es más claro, equilibrado, y… efectivo.

LAS HERRAMIENTAS:

• Gráficos e imágenes: Encontrarás cientos de sitios en la Red donde podrás bajarte cualquier imagen que necesites. Para retocarlas o para crear las tuyas propias necesitarás un programa de diseño gráfico. Dependiendo en la complejidad que busques tienes desde los freeware hasta los que cuestan 300€.

También puedes contratar los servicios de un diseñador gráfico para crear tu logotipo o algún otro elemento que necesites.

Si de verdad quieres vender en internet, no arruines todo tu trabajo dando una imagen de “aficionado”.

Tags: beneficios , internet , mercado , objetivo , página , producto , sitio , Vender en Internet , verder , web
Category Consejos de ventas , Negocios |