10 basic rules for an SME website

This post should be called how to make your website visitors do not flee in terror of him. Primarily aimed at those who have a small business and website, the 10 rules are:

1. Who are you? It is critical that displays information about your company and make it visible to visitors of your website will be very easy to find the phone number, e-mail and / or domicile of the company .
2. What is your activity? Show the vision and mission is something enchanting, but what really matters to the visitor is to know is whether you can use your services? Do you sell wholesale or retail? How do you know which products you sell and what they cost?. If your site says "call for price" the visitor will leave and not call because surely someone else exhibits the online price.
3. Where is what I want? If your website does not have a search option but you have a list of all categories of products you offer, forget that your visitors will click on each to find what you seek, the Solution: use an internal search engine.
4. Ouch my eyes! Do you think if someone is going to pass the number of credit card on a website where they use the worst fonts with neon colors and do not stop moving? I watch it, fonts and colors you use matter a lot.
5. Bigger is not better you take an excellent photo with your digital camera and decide to put it on the web site as is without changing anything, just the corner shrinks to fit, you know how long it takes to load that picture of at least 2 MB, a 2 minutes in most of the connections, you must learn to optimize pictures for the web.
6. Lights, Camera, Action While it is true that Flash sites are created beautiful and sometimes spectacular, rarely someone is to see the introduction in flash, when it is the first time can be to see it but soon I will go to another place if I can buy. Usually if you're selling something online forget a site created entirely in flash in a clean, professional and trustworthy.
7. Too big or too small, how much is fair? Is difficult to know what size monitor are the visitors, may be that your page is so wide that it does not fit in my browser window, you prevent your site navigation web is from left to right, do it how it should be up and down, if you know he is the ideal width, the average is 750 pixels wide.
8. Keeping up If your homepage has news or recent events, and the latest news that appears is 2004 and we are in 2009, the best you can do is take that away from there, nobody likes to hear from a company that no activity or news.
9. Help me I'm lost! The navigation of your website must be clear, logical and intuitive, if someone can not find what you want on the home page ends up leaving the site.
10. Do not have anything to say? If any section of your website does not have anything to say, delete that section. remember bigger does not mean better, you should concentrate on the information your visitors want to read.

For a company having a website is a great opportunity to highlight and to show what they offer, you must focus on to inspire confidence and give your best side, because you are not alone in this business and certainly there is a strong competition, a recommendation has important to analyze the competition to improve.

Tags: small and medium enterprises , SMEs , basic rules , basic rules for an SME website , site
Category Business , Miscellaneous |

A brief guide to how to develop a good website for SMEs

Firstly, there are two main variables that make the environment (support) and that is that is easy to follow and fast in shipping (as if it is too heavy is slow and the user gets tired and leaves.) To this must be white background, with little text and few images. It also has to be attractive (remember that the Internet is an audiovisual media) and continue on a commercial basis (not all design).

Another important recommendation is that the address or domain of the page is identical (or very near) the name of the company, it creates confidence in consumers. What often happens, as a counterpart, is that most names are already taken, usually by individuals who wanted to speculate on subsequent sales. In some countries (eg Argentina) have prosecuted these cases. But the experts' recommendation is that if the name is registered, the owner negotiate and reach an agreement. It is the most effective solution.

Also important to take into account and you can avoid major headaches is that not abuse of technology, meaning that the site should be prepared for potential customers who do not have the latest software to access the same site navigation . They should also be referred to all forms of payment for the products and their options. Finally remember one of the main laws of marketing that says the ultimate goal of every action is customer satisfaction. This means that a link should always be left for visitors to opine about your company and products. This is valuable information that you know to take advantage is a very important key to business success.

It is worth mentioning, for its part, that due to the still low penetration of Internet in all Latin American countries, this medium is still an element that complements traditional sales channels and marketing. But gradually it will become increasingly important and tend to replace others. And who better to interpret this technology will be closer to success in the difficult arena of business.

Finally we can say that SMEs in Argentina, with a turnover of 180,000 million dollars contribute (according to data from INDEC) with 53% of GDP. At this time, as most government surveys, some fortunate situation is due to the depressed domestic market, but its communications infrastructure is relatively well developed and increasingly in a position to compete in the global market. Just a matter of further improvement.

Tags: A brief guide to how to develop a good website for SMEs , website development , web pages , small and medium enterprises , SMEs
Category Business |