Selling online
Your website is not a disaster benefits
29% of Internet users made a purchase in 2002
In 2003 that percentage rose to 40% ...
And this percentage has continued to increase ...
In 2004: 48%
In 2005 we were already 57% of those who did shop online ...
According to the latest survey of Internet General Survey EGI, en2010 82.5% of internet users have a permanent connection to your mail are Internet shoppers.
We are increasingly those who buy online, and every time we spend more money online.
Well, we have people who buy on the Web, we have a product or service that some of these people (our niche market) wants … or need ...
What then? ... Create a Web Site!
But before ...
Consider the aspects that make a site manages to sell on the Internet:
THE PRODUCT:
For starters make sure your product meets the requirements to sell online. If something fails, modify it, or modify the main purpose of your Web site. For example if you sell software for $ 453 a logical target would be getting the customer to download a free 30 day trial then you must check if dissatisfied, and bring him back to buy the program.
You think about your product and then composing appropriate text in your sales page:
What exactly is my product?, And what does?
What benefits can this bring to my niche market?
Find and stressed that for what your product is different from other "similar", demonstrating its advantages over them.
Find out what your direct competitors are doing with similar products, study their marketing strategies on the Web
OBJECTIVES:
Ponte a major objective in each page if your site consists of several. The main objective is "that" we want the person to do after browsing through our site. Should be an action, and very specific.
There will be an ultimate goal for your website (which often get the click that occurs on sale) but we must follow a strategy. Step into the shoes of your prospective clients, investigates each step that leads to the following decision, and write your pages are always in the same direction, to achieve this goal have succeeded believe principal.Cuando thinks: "Is there any reason why my niche market would not buy this product? "
Of course you know what must be the answer.
MONITORING:
Offers something for establishing a relationship with your market: books or free utilities, and a regular newsletter, in exchange for their email. This gives you constant contact with your potential clientes.Un both very high percentage end up buying from your site if you give them information and services can benefit.
DESIGN AND NAVIGATION:
The words are those that sell, not the images. NEVER weight load a page with graphics sacrificing your download time. The network is still too slow for most of us.
Use strong verbs, active and emotionally charged. Broken words too long, or techniques, and uses other than have some "power" in themselves, such as: free, profit, new, now, secret, easy, save, guaranteed awesome how ... Yes, and more Magic all the words ... YOU.
Build small paragraphs. Two or three sentences, try not to exceed 4 lines in total.
From time to time introduce a paragraph of one line and leave spaces between paragraphs, your page and reading breathe more bearable.
Written with absolute clarity. If you have the slightest doubt that something may be difficult to understand, improve it.
The tone of the sales page should be bold, exciting, inviting action. Presents the benefits of your product with conviction, but also with honesty and credibility. Do not fall for the hype and bad taste.
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Not recommended for use frames, browsers have trouble finding and classifying páginas.Igualmente be careful with editing programs WYSIWYG (What You See Is What You Get) as they tend to enter lots of information "surplus" in code HTML that "confuses" the search engines.
Develop a simple navigation structure. That always know where we are.
HOME PAGE:
Put all your heavy artillery in the first paragraph of tupágina home. If you do not get the visitor veaatraído from the start, the easier it is ... click! ... Go somewhere else. Vanished your sale. Perhaps the remaining arguments were very valid, but if you can not keep that person on your site will not be enough time avail.
Be sure to include all the benefits you'll offer, you can make a brief introduction to each of them, then paves the way to the next page (one step closer to your ultimate goal).
THE STRUCTURE OF SITE:
Check all your pages should follow the same aesthetic line, and check all the headings, make sure you enclose a good message and that the language used is strong.
Finish all your page with a link to get your visitor to place a step closer to your ultimate goal.
Write and rewrite all the text as many times as needed. It's hard work, but also very rewarding to see your site becoming more clear, balanced, and ... cash.
TOOLS:
Graphics and images: You'll find hundreds of Web sites where you can download any picture you need. To retouch or create your own will need a graphics program. Depending on the complexity from the freeware you look up costing € 300.
You can also hire a graphic designer to create your logo or anything else you need.
