Here are the main ways to get traffic to a web site based on the objectives of each poster. 
Objectives can be multiple and concurrent:
- Branding
- Generating Leads
- Increased traffic
If you want a branding strategy, an option to consider is the system in the form DirectaClick "Run on network" (RON), which when running freely across the network through multiple publishing formats allows the advertiser to generate a large number of ads on your site at low cost. An Internet based business system needs to have capillary RON (continuous presence in different places) and coverage.
If branding is to generate specific targets, the system DirectaClick to publish in different places on the same topic, what is known as "Run on Channels" (ROC), commonly used by large companies because it allows your audience on sectorizar to a specific topic. You may also post by country, browser language, connection speed, etc. allowing a segmentation according to the profile sought by the poster.
A website in need of branding and increased traffic can choose the output format Browser Pop-Under (BPU) that is an impression of the advertiser's site below the navigation screen. To measure the effectiveness of this system, you can use traffic analysis and verify the percentage of visitors who "bounce" (bounce rate) or the number of pages the visitor who enters goes through this system. For example, an online newspaper that you want to publicize your site and increase your traffic, you can run a campaign just BPU to achieve the twin objectives of branding and traffic.
If you need to generate leads and increase traffic, options begin to expand, it is possible to perform a job search engine optimization (SEO), which can be achieved successfully completed a substantial increase in both variety of contacts, as qualified traffic. Another possibility is to consider for a campaign of contextual links in Performance or Google Adwords , which consists of text ads with relevant content that shows the page where the notice is published. Both systems have various forms of marketing, from a fixed cost per thousand impressions (CPM) regardless of whether the surfer clicks on the ad, valid system for branding activities, cost per click (CPC) and cost per action (CPA) whereby the advertiser pays only for LEAD.
In the case of Performance, also has a marketing method called dynamic CPM, which provides an average cost of purchase and is energized to achieve maximum effectiveness, the advertisement cost will vary depending on the print medium where display but at the end of the campaign agreed to average the cost to the advertiser.
These different forms of advertising on the Internet, will allow the advertiser to have a continued and sustained in the network. . FOX has different products covering all online marketing needs.
