AdWords is an advertising program owned by Google which allows us to make online advertising (online advertising) through the placement of ads on different web sites or pages.
One of the main advantages of this advertising program is that we allow our ads to reach our target automatically.
We only take care to design our ad, and the program was put in charge of various web sites related to the subject of it, or who have posted content that is also related (known as contextual advertising advertising).
Although it should be noted that the program gives us the ability to specify websites where we want or where we do not want our ads to appear.
In addition to allowing automatically reach our target, another advantage of AdWords is that we can pay only for clicks that people do in our ads, that is, pay only when a person clicks on our ad and is directed toward our website.
Although it also gives us the ability to pay every time our ads reach a thousand impressions, that is, every time our ads to be displayed a thousand times.
To start using AdWords to advertise online, we simply create our AdWords account at the following link: https: / / adwords.google.es , and follow the instructions.
A brief summary of the steps for using AdWords is:
- Create an email account in Gmail .
- Create an account to AdWords .
- Set target: select your language and geographic location.
- Establish networks and devices: select where we want our ads to appear, whether in the Google search results or web sites associated with it, and whether computers, phones or other terminals.
- Set daily budget: what is the maximum amount you are willing to spend per day.
- Establish supply: what is the maximum amount we are willing to pay each time a person clicks on our ad.
- Design notice: This must include a headline, two description lines, and the address of our site or web page.
- Determine key words: words or phrases to be searched by users to our listings will appear.
- Trigger ads: we launched our advertising campaign.
- Track: we measure the results of our advertising campaign.
